Red Bull Mind Gamers

Launching Red Bull Mind Gamers:
the first-ever Escape Room Championship, interactive Social Media challenges, and a community of the brightest minds word wide!


Red Bull Mind Gamers is a new global online platform, which offers thought-provoking challenges of the mind and fires up innovative real-life events worldwide, such as the first Escape Room World Championship.

For the launch of the project in 2016, I worked with the team of Red Bull and developed a launch strategy and brand communications concept to engage the consumers by defining target audiences, messages, activations and channels to launch the project in 24 countries.

Our audience being very active on social media, we focused on creative activations via the Red Bull network as well as the involvement of core partners & opinion leaders within the industry.


As one of the highlights, we created an interactive multi-channel experience: an escape game hosted on Facebook, Instagram Stories and Snapchat.