... between brands & people.
If you want to launch an amazing product, want people to see and build a connection to it we need to create a compelling brand story that your audiencec can relate to.
Social Media is the perfect tool for telling it.
SEE WORK CASES BELOW
STORYTELLING / SOCIAL MEDIA & CONTENT STRATEGY /
COMMUNITY BUILDING / CONTENT PRODUCTION
FRIYA’s target audience was health conscious millenials on Social Media, so creating a personality for their brand online was essential.
Together with FRIYA, I created a brand strategy, that touched the lifestyle of the target audience and let them identify themselves with the brand. I build up FRIYA’s online presence, by taking control of FRIYA’s Social Media Channels, collaborating with food, fitness and lifestyle influencers and implemented an engaging content strategy designed to promote interaction and build a community of superfood lovers.
This resulted in a successful launch of the brand on the German speaking market and an active community of more than 8.000 Fans on Facebook and Instagram, with more than 1.300 fans showing their love by sharing their #FRIYAMOMENTS.
Launching Austria's first digital bakery on the German speaking market.
SOCIAL MEDIA & CONTENT STRATEGY / LAUNCH CONCEPT & EXECUTION /
CONTENT PRODUCTION / INFLUENCER & KEY MEDIA OUTREACH /
EVENT COLLABORATIONS / SOCIAL MEDIA MARKETING
The goal for Biskitty's launch was to generate awareness for a new online cake generator and generate leads by reaching people in the right moments to create and order a cake online.
The solution was a seductive and tasty brand and content strategy.
With different Facebook Advertising campaigns, we targeted people, likely to order a cake for their beloved ones.
With "cake-porn" and a "Mummy blogger campaign", the visual storytelling platform Instagram was used to create awareness for the photoganic cakes and create entertaining and sharable content as well as trust and transparency, which was an important aspect for an "online bakery".
Launching the Mobile Augmented Reality Fashion App in Europe –
Gen Z's virtual wardrobe with social engagement.
BRAND IDENTITY & STORYTELLING / SOCIAL MEDIA & CONTENT STRATEGY /
INSTAGRAM ADVERTISING CAMPAIGN
I started working with Pictofit in September last year, a couple of months before the app went live on the App store.
Pictofit approached me to help them strengthen their brand identity and define how the brand can come to life via online channels - what they should be talking about, how, where and when - and create an activation strategy for the launch of the app on the European market.
The challenge was to reach the right audiences, catch their attention and generate app downloads.
After the successful launch of the app and generating more than 18.000 downloads within 4 months only via Instagram Ads, we continued working together and I am still consulting Pictofit on the development of the brand, social media marketing and content strategy.
Creative Mornings Vienna
A monthly breakfast series for the creative type. Building a community with online channels & offline events.
SOCIAL MEDIA & CONTENT MANAGEMENT / REAL-TIME COVERAGE /
EVENT MANAGEMENT / SPONSOR RELATIONS
CreativeMornings is a free, monthly breakfast lecture series for creative types. Attendees gather in more than 120 cities around the world to enjoy fresh coffee, breakfast and friendly people.
I'm responsible for connecting and building our creative community and maximise the online channels and offline events. I am responsible for our online communications, community outreach, manage sponsorships and support the production of the monthly events. We serve a growing community of over 4,000 creatives in Vienna.
Driven Creativity Competition - A creative crowd sourced online competition with a 360° digital marketing campaign
The overall goal of G-Technology's "Driven Creativity" campaign was to drive traffic to the website, reach and build a community of potential end consumers.
Together with Collider, an integrated marketing agency, we've created an online campaign driven through social media and integrated with events.
My role included: Social Media Management & Community Building, Concept & Execution of paid & non-paid bloggers, online influencers & media collaborations, Outreach to film makers, universities & partners to generate entries, Crisis - and Customer Relationship Management, Live Event Support & Content Management
Interested in working together?
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